The much-anticipated 10th season of Big Brother Naija (BBNaija) is set to hit the screens on July 26, 2025, MultiChoice Nigeria has announced. The new season promises heightened excitement, with a record-breaking ₦150 million grand prize awaiting the winner — the biggest payout since the show began in 2006.
The announcement was made during a media parley held on Wednesday. Long-time host Ebuka Obi-Uchendu is set to return, continuing his iconic role as the face of the reality series.
This season will launch with a two-day premiere event on July 26 and 27, offering fans a dramatic start to what is expected to be an unforgettable edition.
During the event, Ebuka reflected on the show’s impact, revealing that BBNaija has featured 197 housemates over nine seasons, with the show airing for a total of 709 days. So far, winners have collectively received ₦637 million in prizes.
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Looking back at the 2024 “No Loose Guard” season, contestants initially competed in pairs, later transitioning to solo gameplay. That edition crowned Kellyrae as the winner, who made history as the first married contestant to win, walking away with ₦100 million.
In preparation for the milestone 10th season, physical auditions made a comeback, held between May 16 and 18, adding a nostalgic twist for long-time fans of the franchise.
With higher stakes and a historic cash prize, BBNaija Season 10 is shaping up to be the biggest yet.
