The just-concluded reality TV show, Big Brother Naija 7, costed N4.7billion in production cost. This was disclosed by the Chief Executive Officer of Multichoice Nigeria, John Ugbe.
Speaking during the prize presentation ceremony held at the grounds of Big Brother Naija House, the CEO who congratulated the winner and presented the prizes to her, said that the seventh edition tagged ‘Level Up’ was indeed a success and it lived up to the expectation and entertained the viewers.
He stated that more than a billion votes were recorded for the show.
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“I am glad to present the winner of this edition, Phyna, to you and I congratulate her for becoming our new Ambassador. The show was entertaining as the viewers can testify. It held everyone to the edge of their seat.
“The Big Brother Naija show has helped create employment for over 10 thousand Nigerians with a total cost of production worth N4.7 billion and over a billion in votes were generated all through the show,” he said.
