ARCON Warns Against Unvetted Advertising, Deceptive Promotions By Social Media Influencers
Nigeria’s advertising regulatory body has warned advertisers and influencers sternly against deceptive and unvetted promotions. The Advertising Regulatory Council of Nigeria (ARCON), in a statement on Monday by its Director General, Olalekan Fadolapo, vowed strict enforcement of social media adverts. According to the council, any person or entity—whether an agency, brand owner, content creator, influencer,…